Do you build brand identity around existing logos?

Depends on the situation.

In all-in-one brand design, we do not work on the basis of existing elements, but if the use of your existing logo is justified in the light of your goals, we are open to working on that basis as well. We just have to talk about it first! :) Together, we need to make sure that your current logo still works and that the effects of the new brand identity are achievable with the old logo, too. In addition, your logo must stylistically fit the desired effect. In principle, the ideal situation is that there are no ready-made elements limiting strategic and creative work.

If you choose a service of ours that doesn't include logo design, we will work based on your existing logo. But logo design can also be added to this service, depending on your needs and situation.